Case Study · Client · Food & Beverage
Social Media Consultant
Raptor
Hot Sauce.
I used Raptor's existing packaging to create illustrated brand motifs and social assets, then coached the founder on how to actually run the marketing: a visual system, a social media playbook, and a content kit he could keep using long after the consultation ended.
01 · The role
Brand motifs from the packaging, then a marketing system.
I used the existing Raptor Hot Sauce packaging and label artwork to create a set of illustrated brand motifs, posters and a graphic library the founder could reuse across social media.
From there I gave the founder a full consultation on how to move forward with marketing across social media and his website. Rather than run the accounts for him, the goal was to hand over a system he could keep running himself: consistent branding, a content rhythm, and clear ideas for both online and in-person activation.
02 · The consultation
A brand lesson, not just a deliverable.
Visual System PowerPoint
I built and walked the founder through a full PowerPoint lesson on how to keep the Raptor branding consistent across every social post: colour use, when to bring in the illustrated motifs, type hierarchy, and what a "Raptor" post should never look like.
Recipe video
I filmed and edited a recipe video using the sauce, designed as a template. It showed the founder exactly how a repeatable short-form format could look, so he could shoot the next ten himself without starting from scratch.
Content & marketing ideas
An extensive list of content ideas and in-person marketing activations, from recipe series and founder-led posts to sampling, events and stockist partnerships. A backlog he could pull from whenever the feed needed feeding.
Stockist launch support
Raptor went on to be stocked in shops nearby. I helped advertise that online, turning "we're in stores" into a proper moment for the brand rather than a single Instagram story.
Video · Recipe content
A recipe-led video to show the format in action.
Part of the consultation handover: a short recipe video the founder could use as a template for future TikTok and Instagram content, showing the sauce in use rather than just on a shelf.
03 · Content pillars
Three ideas. Every post ladders back.
Heat
Product-forward moments, pours, drips, close-ups. The bottle as the hero.
Hands
Recipes, cook-alongs and pairings that show the sauce in use.
Habit
The everyday moments people already reach for it, building repeat behaviour.
04 · What I delivered
Assets + a repeatable kit.
- 01Social media asset pack: illustrated motifs, posters and graphics based on the existing packaging
- 02Founder consultation on social media strategy, tone of voice and website direction
- 03A PowerPoint lesson on keeping visual branding consistent across every social post
- 04A recipe video for the founder to use as a repeatable content format
- 05An extensive list of content ideas and in-person marketing activations
- 06Support advertising Raptor online once it was picked up by local stockists
05 · Outcome
A social system the founder can run.
Raptor left the consultation with a consistent set of social assets built from the existing packaging, a repeatable content format and a marketing playbook covering both online content and in-person activation.
The sauce went on to be picked up by local shops, and the online advertising I supported helped turn those stockist wins into brand momentum rather than one-off announcements.