About / Resume

Founder
brain,
team player
future.

Founded and scaled a D2C apparel brand to £50,000+ in year one. Now looking for a focused marketing role where I can go deep on strategy and creative - not everything at once.

Video cover letter

A little introduction, in my own words.

I recorded this cover letter for a Sony application - it covers what I do, how I think about brand and campaigns, and why I'm excited to bring that into a team.

The person behind the work

About me

I'm a bubbly, sociable creative with an artistic streak I've had since childhood. It's a soft spot that's never really left, and it still shapes how I see and make things. I grew up in South East London with a Northern Irish background, surrounded by a mix of culture that still fuels my visual style and my eye for what looks (and feels) right.

I moved to Nottingham to study Film and Television, and while I loved every minute of the course, its industry-based structure sparked my entrepreneurial streak. That's how Stella's Studios came to life, and it's also what pulled me toward marketing, so went on to complete the Digital Marketing Academy at Nottingham alongside my degree.

Since graduating, I've kept Stella's Studios running while travelling, picked up freelance work for other small brands, and built a steady stream of custom artwork and commissioned illustrations along the way. Now, as I step out of the founder seat, I'm excited to bring that whole toolkit — creative instinct, a strong visual style, and hands-on marketing experience — to a new venture.

Experience

2022 → Now
  1. Founder & Creative Marketer

    Stella's Studios - @stellasstudios · Remote / London

    2024 - Present
    • Founded and independently scaled a D2C apparel brand end-to-end (illustration, brand identity, digital marketing, ecommerce), generating £50,000+ in first-year revenue.
    • Social: grew organic following to 10,000+ across TikTok and Instagram from zero; +200% TikTok followers in 5 months; 2m+ organic video views.
    • Campaigns: conceived and executed a culturally-timed Euros 2024 launch - 100+ units sold on day one, £6,300+ campaign revenue, 37.8% of weekly revenue from a single product line.
    • Revenue: £16,700 peak month (Mar–Apr 2024); £50,000+ cumulative year-one revenue.
    • Influencer: sourced, briefed and managed gifting and collaboration programmes on a low budget to expand organic reach.
    • Analytics: reported via Google Analytics and Meta Business Suite to inform content and campaign decisions.
    • Email: built a 2,000+ subscriber programme with launch, promo and retention flows in Shopify Email and Klaviyo.
    • Ecommerce: owned and optimised the Shopify storefront, including conversion rate and checkout performance.
  2. Freelance Marketing & Brand Consultant

    Client Projects

    2024 - Present
    • Raptor Hot Sauce: developed an illustrated social asset library and campaign content, including a recipe-led TikTok video, to support brand growth and social presence.
    • Ivy & Gold Jewellery: supported content strategy expansion onto TikTok, adapting tone and visual approach to a new, sentiment-led target audience.

Skills & tools

01 · Strategy

  • Campaign planning & execution
  • Content strategy
  • Brand identity & visual design
  • GTM & launches

02 · Growth

  • Paid social advertising
  • Meta Business Suite
  • A/B testing
  • Conversion optimisation

03 · Social

  • Organic growth (TikTok/IG)
  • Trend-aware content
  • Community
  • Creator ops

04 · Influencer

  • Gifting programmes
  • Collaboration briefs
  • Low-budget sourcing
  • Relationship management

05 · Lifecycle

  • Email marketing
  • Klaviyo
  • Shopify Email
  • Retention flows

06 · Analytics

  • Google Analytics
  • Meta Business Suite
  • Shopify Analytics
  • Weekly reporting

07 · Ecommerce

  • Shopify storefront
  • CRO
  • Checkout performance
  • Product merchandising

08 · Craft

  • Illustration
  • Brand design
  • Figma
  • Adobe Suite