Selected work · 2022 - 2026
Six marketing case studies and one look at the illustration practice that runs underneath them. Start with Stella's Studios, the main case study, then dive deeper into individual campaigns and clients.
Main case study · Founder · Designer · Marketer
Founded, designed and scaled an illustration-led apparel brand solo, from brand identity and product design to social, email and Shopify. The flagship for every marketing skill on my CV.
Campaign case study
Culturally-timed, limited-edition drop for female football fans. Six-week runway across design, production, content, creators and email.
Product & partnership case study
My first fashion brand: hand-embroidered pieces sold independently, and a cold-pitched DM that became a long-term collaboration with musician lozeak, worn on tour and in official music videos.
Crisis & comms case study
A viral design turned up on a tee sold by ASOS. With no legal team, I took it public: the tee was pulled, compensation secured, and the story became growth.
Client case study
Sharpened the brand voice on Instagram and TikTok, built content pillars around heat / hands / habit, and gave the founder a repeatable content-capture kit.
Client case study
Managed Instagram and TikTok for a handmade jewellery brand: short-form video, campaign graphics, influencer outreach and marketing in-person events including the Bead Bar.
Additional work · Beyond marketing
Illustration is my primary creative discipline and the visual engine behind every campaign I run. Bespoke commissions, editorial pieces and full wedding stationery suites.