● Open to Paid Social, Performance and Growth roles · London / Remote
Growth & paid media marketer.
I built a D2C brand to £50K+ in year one by testing, measuring and reinvesting in what worked. Now I want to do it inside a team.
I'm Katie. I founded Stella's Studios, an illustration-led apparel brand, and ran every part of its growth myself: Meta and TikTok ads, creator seeding with tracked discount codes, Klaviyo email, Shopify and GA4 reporting. I also make the creative, so I can have a new ad concept ready to test the same day I think of it. I'm now looking for an in-house or agency role in paid social, performance or growth marketing, because I do my best work around other people, not on my own.
£50K+
First-year revenue, D2C brand
£16.7K
Peak month (Mar - Apr 2024)
100+
Units sold on launch morning, Euros 2024
37.8%
Of that week's revenue from one product line
2,000+
Email subscribers built from zero
2m+
Organic video views
01 · Approach
Test small. Measure honestly. Scale what works.
- 01
Spot the signal.
Start from data, not hunches: GA4 audiences, pre-order and page-view data, sales by product line and comment sentiment.
- 02
Test cheaply.
Small-budget Meta and TikTok ads, A/B tested ad creative and email campaigns, and creator seeding with trackable codes before committing real spend.
- 03
Measure what matters.
Meta Pixel and conversion tracking set up properly, a discount code per creator, and Shopify and GA4 reporting, so reach is never mistaken for revenue.
- 04
Scale or kill.
Put more behind what converts, cut what doesn't, and write down why. My Tests & Learnings log includes the ones that didn't work.
02 · Selected work
Case studies.
01 · Full-funnel growth
Stella's Studios
Founder · D2C apparel · 2023 - Present
£50K+ year one
Built and ran the whole growth engine for my own D2C brand: paid social, creators, email, Shopify and analytics.
02 · Launch campaign
Euros 2024
Stella's Studios · Mar - Apr 2024
100+ units on launch morning
A culturally-timed drop taken from spotted gap to sell-through in under six weeks, with creator codes tracking conversion.
03 · Paid social & TikTok launch
Ivy & Gold
Social Media & Marketing Intern · Oct 2024
2 paid budgets managed
Managed paid ad and creator seeding budgets to test and grow a brand-new TikTok audience for a founder-led jewellery brand.
04 · Growth strategy
Raptor Hot Sauce
Freelance Consultant · Oct - Dec 2025
Full channel plan
A content pillar system and growth roadmap for a founder-run food brand: posting cadence, creator seeding tiers, email capture and a Shopify migration plan.
05 · Earned media
ASOS copied my design
Stella's Studios · 2024
20,000+ views
A copied design pulled from sale, compensation secured, and a threat turned into organic growth.
03 · Toolkit
Where I've spent my time (and budget).
Paid media
Measurement
Lifecycle & CRM
Creators
Commerce & SEO
Creative production
Certified: Google Fundamentals of Digital Marketing · HubSpot Social Media Marketing · HubSpot Content Marketing · University of Nottingham Digital Marketing Academy
04 · Why me
A founder who wants to be on a team.
I've felt every part of the funnel with my own money on the line. I know what a weak product page does to good ad spend, why a creator's reach means nothing without a code attached, and why an email list is worth more than a follower count. What I haven't had is a team to test ideas against, bigger budgets to learn from and people to learn from. That's exactly what I'm looking for.