● Available for marketing roles - UK / Remote
Katie McCotter
Digital marketer and brand builder with 3 years of experience founding and scaling a D2C apparel brand to £50,000+ in first-year revenue. Specialises in campaign strategy, social media growth, and influencer marketing, with hands-on experience across analytics, paid and organic advertising, and email marketing. Combines strong commercial instinct with visual and brand expertise to create marketing that performs.
I'm now seeking to apply this experience within a focused marketing role, contributing strategic and creative expertise as part of a team rather than across every business function.
£50K+
Year-one revenue, founder-led D2C brand
3 yrs
Building, testing, shipping campaigns
1→∞
From zero followers to engaged community
100%
Hands-on across paid, organic & CRM
01 · Founder · D2C · £50K Y1
Stella's Studios
Read case study →
02 · Campaign · £6.6K week
Euros 2024
Read case study →
03 · Founder · Artist collaboration
Vital Clothing
Read case study →
04 · Crisis & comms · 20K+ views
ASOS Copied My Design
Read case study →
05 · Client · Social & Brand
Raptor Hot Sauce
Read case study →
06 · Client · Social Intern
Ivy & Gold UK
Read case study →
07 · Additional work
Illustration & Commissions
Read case study →Four disciplines. One brain. Applied to whichever mix your team needs most.
End-to-end concepts that connect brand story to commercial outcome. For Stella's Studios I conceived, planned and executed a culturally-timed Euros 2024 launch on a compressed timeline - 100+ units sold on day one, £6,300+ in campaign revenue and 37.8% of total weekly revenue from a single product line.
Grew Stella's Studios from a standing start to 10,000+ followers across TikTok and Instagram, with 2m+ organic video views and a 200%+ TikTok follower jump in five months through trend-aware, product-led content. For Raptor Hot Sauce I consulted and built an illustrated social asset library and a recipe-led TikTok video; for Ivy & Gold I expanded content strategy onto TikTok, adapting tone and visuals for a sentiment-led jewellery audience.
Sourcing, briefing, negotiation and reporting on a lean budget. At Stella's Studios I ran gifting and collaboration programmes that expanded organic reach and drove product discovery without paid amplification. I built long term relationships with both micro-influencers and creators with millions of followers to create a trusted community.
Paid social, lifecycle and reporting held together with commercial discipline. Built and grew a 2,000+ subscriber email programme in Shopify Email and Klaviyo - welcome, launch, promo and retention flows - and used Google Analytics and Meta Business Suite to identify high-performing formats and re-invest into the next campaign. Owned Shopify storefront CRO and checkout performance end-to-end.
